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We Are the REI Union.

We are unionizing at REI!

We know that as workers at REI, we are at the center of what makes our stores great. Our shared passion for the outdoors and spirit of inclusiveness is what keeps our members coming into our stores. Our hard work and expertise have value and deserve respect.

We’re unionizing at REI because we have not been provided with the working conditions and benefits we need to do the job we love. REI needs to be held accountable to their stated values. Too many of us are struggling to make ends meet, and we shouldn’t have to worry about things like sudden cuts to our hours.

Having a union contract gives you and your coworkers a voice in the policies that affect your daily work lives and the ability to secure the benefits you deserve. That’s why we’re coming together at REI to advocate for guaranteed minimum hours, pay that reflects our value and seniority, improved safety standards, and real job protections - all guaranteed in writing.

We voted to unionize at our stores to help build a better REI for everyone! We believe that the REAL way forward is with a union and that no matter where you work, you and your coworkers should have a say in how your store is run. We all deserve better. We all deserve a union.

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Who We Are
REI Berkeley Unionizes

REI Green Vests Take Action Across Union Stores During REI’s Biggest Sale of the Year​​

From May 17th - 27th, unionized REI workers across the country rallied, leafleted Co-op members, and went on ULP strike to amplify their continued demands for a fair union contract by the end of 2024. 


Hundreds of REI members, shoppers, elected officials, and community supporters stopped by these actions to show solidarity for green vests and their fight for a strong deal. Read more about a few of these actions below:

REI Castleton Rallies with Community Figures

REI Bellingham Goes on ULP Strike Saturday, May 25th

SoHo Green Vests Stage Rally with Labor Groups Outside Flagship Store

REI Cleveland Workers Rally Alongside Politicians for a Fair Contract

Green Vests in Chicago Walk Out on ULP Strike and Shut Down Store


REI Santa Cruz Wins Union Election​​

April 19th 2024 — REI workers in Santa Cruz, California voted 33 to 12 to unionize with UFCW Local 5 this Thursday. The workers in Santa Cruz filed for their election in March and will become the 10th REI store to win their election to join the REI Union movement. They will also become the second REI Co-op store to be represented in the Bay Area, alongside REI Berkeley.


In public statements from workers at the store, green vests voiced their excitement to win and move onto the next step of building their first union contract.

A Growing Union Campaign Has Put REI's Progressive Image On Trial

March 16th 2024 — HUFFPOST: REI workers from stores around the country showed up uninvited at their corporate office in Issaquah, Washington, last Friday. The signs they were carrying made it clear to the white-collar employees looking down from the windows above that they weren’t there to tour the campus.

Plenty of REI’s devoted customers ― “members,” in company parlance, since REI is structured as a cooperative ― would have been surprised to see disaffected employees protesting such a beloved retailer. But a growing union campaign that has so far organized nine stores and counting is testing the progressive reputation that REI built through its environmental and conservation advocacy over the years.

Workers who are trying to improve their jobs through a union contract say the cooperative is failing to live up to its values and damaging its reputation in the process.

Read the Full Article Here

Why We're Unionizing

Why We're Unionizing At REI

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REI Berkeley Union worker holding sign that reads, "I am voting union yes because in life, change is inevitable. In business, change is vital.
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